TILM had just become independent of City & Guilds and needed to completely revamp the proposition
to members and the wider market. This wasn’t just a new website, they wanted to do something that
surpassed any digital learning experience in the membership arena that would totally engage users and
attract new audiences.
They wanted members to be able to test and demonstrate their leadership capability based on their
existing framework which incorporates 49 bite size learning elements. They wanted to complement the
content they had, which was mainly in PDF form, with the ability for users to test their understanding
through an on-line self- assessment which helped to identify learning gaps.
Solution
We worked with TILM to co-design their platform which they called MyLeadership. We took their framework
and created an easy to use assessment platform that enabled members to test their knowledge on
management and leadership. If they did not meet the TILM standard then the platform would produce a
personalised report and would serve up a personalised learning pathway made up of bite-sized content
(PDF, videos, webinars). This content was prioritised based on the questions they got wrong so it was
completely personalised to the user.
Those that did meet the TILM standard were awarded a digital badge.
As the platform relies on self- assessment, The Institute were eager to include the provision for users
to book an online conversation with an Institute expert to encourage reflection as the final stage of
the learning experience. We therefore provided an online booking system integrated with Zoom as the
conferencing platform to facilitate this. This was the final stage in the process. If they meet the
standard on the conversation they become recognised by TILM and this can lead to progression through the
membership grades.
Best CPD Initiative
Impact
Within 6 months of launching the platform TILM, just under 12,000 assessment had been completed, 15% of
their members had used MyLeadership and 42,000 reports had been downloaded. The engagement with their
website and members increased dramatically and member retention has increased by 3.5% and satisfaction
amongst members has increased by 7%.
In June 2019 TILM won “Best CPD initiative” at the Memcom awards beating some major contenders
In 2019 also won “ Best Learning & Professional Development Programme”: MyLeadership - at the
Association Excellence Awards
Testimonials
“We were delighted to have received industry recognition for MyLeadership and to have
significantly improved the support we are giving to our members to improve their leadership
capability. We continue to work with Meta Capability and their team to develop MyLeadership
further to deliver bespoke programmes of learning for organisations and individuals”
Janet Payne - Head of Product and Service Delivery
“We have found Meta Capability's work to be exceptional with regards to design, planning and
delivery, timing and quality and project management.
The platform was delivered to us with no bugs and the quality of the user interface/experience
is better than anything I have seen in our industry.
They also handle platform support and their responses to our questions and support issues, which
have been few, have been immediate.
I would highly recommend them to anyone.”
